Systemic features of the formation of mental models behavior of people in socio-economic relations

The article substantiates the thesis that management of human behavior is the management of each person behavior. In turn, each person behavior depends on the individual mental model formed in his mind. It is shown that the existence of public institutions as rules of conduct and the enforcement of their execution is a systemic necessity and they are established on the basis of values and goals of those people who establish them. The article proposes a hierarchy of behavior attributes in an individual mental model that defines human behavior. It is shown that behavior style of each person is the result of a constant comparison of rules and goals of society development with individual goals. Man as a system strives for stability and self-preservation. The set of values formed in an individual mental model determines the parameters of sustainability and self-preservation in the form of a set of needs, a range of benefits and ways to obtain them. The successful development of the system is possible only with the joint directed development of each system element. It is shown that the systemic goal of socio-economic relations is to increase well-being of each person as a creator of goods and his household, as well as the comprehensive development of each person as a member of society. The systemic need for management consists in forming a set of values based on these goals, which means a set of needs, and changing the rules for the creation, distribution and exchange of goods corresponding to these goals. It is shown that only in this case the common goals underlying the formation of an individual mental model will coincide with the goals of human development as a system and ensure harmonious behavior of people. Otherwise, people use public conformity for self-preservation and stability, or nonconformism as a style of behavior aimed at realizing values in an individual mental model.