Culture as a Conceptual Vector of Economic Modernization

The article shows that at present the processes of total marketization have spread to the sphere of artistic culture, in which more and more the value of a creator and the results of his activity is evaluated in terms of market and capital. It becomes one of the factors of the economy stagnation that lasts for decades, in particular, in Russia. Meanwhile, the existing experience of modernization in the USSR shows that there is a powerful feedback when culture and, in particular, art, become an important factor and conceptual vector of socio-economic and technological modernization. The means for this can be and have been historically long-term strategic development programs linking together technological, scientific, economic, educational and cultural transformations, mass labor enthusiasm, the inclusion of workers in social creativity and other relations and institutions that transform a person from a passive object (an employee, consumer) into an active creator. The history of the USSR gives contradictory examples of such relations formation (the GOELRO plan, etc.).