IDEAS home Printed from https://ideas.repec.org/a/aci/journl/y2021id754.html
   My bibliography  Save this article

Creation Of A Sustainable Brand And Supporting Marketing In The Activities Of A Tourism Enterprise

Author

Listed:
  • I. M. Pazemov

Abstract

This article is devoted to the problems of marketing strategy and activities of a tourism enterprise. In the context of the coronavirus pandemic, the tourism sector of the economy is undergoing significant changes. Adequate response of tourism enterprises to these changes is possible thanks to marketing tools, the key of which in these conditions are the creation of a sustainable brand and the use of supportive marketing tools. The article analyzes the relationship between these issues.Â

Suggested Citation

  • I. M. Pazemov, 2021. "Creation Of A Sustainable Brand And Supporting Marketing In The Activities Of A Tourism Enterprise," Business Strategies, Real Economy Publishing House, vol. 9(7).
    • Handle: RePEc:aci:journl:y:2021:id:754
    DOI: 10.17747/2311-7184-2021-7-207-209
    as

    Download full text from publisher

    File URL: https://www.strategybusiness.ru/jour/article/viewFile/754/621
    Download Restriction: no
    File URL: https://libkey.io/10.17747/2311-7184-2021-7-207-209?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aci:journl:y:2021:id:754. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Кузнецов Ð Ð»ÐµÐºÑ ÐµÐ¹ Риколаевич (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.