IDEAS home Printed from https://ideas.repec.org/a/aci/journl/y2019id534.html
   My bibliography  Save this article

The Specifics Of Promoting Products With Influencer €“ Marketing

Author

Listed:
  • V. Z. Budozhapova
  • S. R. Danilova
  • S. P. Azarova

Abstract

Nowadays, competition is becoming tougher, companies have to invent new sales strategies to keep the consumer. At the moment, most corporations use Digital-Marketing to explore the market and attract new customers. In this article we will consider one of the most effective methods of expanding the customer base, namely influencer – marketing. Over the past few years, this technique has taken a leading position among marketers. Companies start conducts successful integration with popular individuals, which mainly leads to higher sales. In our article we will analyze what the essence of this method is, as well as analyze some examples of influencer – marketing that helped companies in promoting their product or service on the market.

Suggested Citation

  • V. Z. Budozhapova & S. R. Danilova & S. P. Azarova, 2019. "The Specifics Of Promoting Products With Influencer €“ Marketing," Business Strategies, Real Economy Publishing House, issue 5.
    • Handle: RePEc:aci:journl:y:2019:id:534
    DOI: 10.17747/2311-7184-2019-5-14-16
    as

    Download full text from publisher

    File URL: https://www.strategybusiness.ru/jour/article/viewFile/534/451
    Download Restriction: no
    File URL: https://libkey.io/10.17747/2311-7184-2019-5-14-16?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aci:journl:y:2019:id:534. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Кузнецов Ð Ð»ÐµÐºÑ ÐµÐ¹ Риколаевич (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.