Return to the ideology of thrift

The extent of consumption of all kinds of resources and their steady growth proved a worldwide problem, especially considering the rapid development of the East Asian economies. The hope is that scientific and technological progress in industries that consume resources spontaneously will compensate increase of resources due to increased production volumes, many scientists appear to be unjustified. A growing number of experts are inclined to believe that without change the economic paradigm of the sustainable development of modern civilization possible. This was discussed further at the Davos forum in 2009. One of the possible components of the change in the economic paradigm is related to frugality, which, since the second half of the twentieth century, is no longer so mandatory, which it was for most people in recent times. Considering the above, the subject of the article about the return to the ideology of thrift seems relevant. The article attempts to show that the call for increased consumption, which was formed in the United States in the forties of the last century on the background kolosalnoe productivity growth, in favor of large corporations, the people in the age of mass consumption, the review found, not only in America and Europe, but also had a detrimental effect on the whole world. Extravagance became recognized as a sign of success – first in the final consumption, and then penetrated into the sphere of production under the banner of scientific and technical progress. Now the world is gradually going sobering pressure manifested limited resources and irreversible environmental impacts. The article expressed concerns about public manifestations and the methods necessary to combat wastefulness.