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Analysis of Indian Bank Customer's Attitude towards E-Banking

Author

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  • S Prasanth

    (Alagappa Institute of Management)

  • S Sudhamathi

    (Alagappa Institute of Management)

Abstract

The banks acquired the capacity to efficiently cut costs through the introduction of E-banking technologies, to extend its reach to manage its everyday banking needs by way of the use of online banking platforms. This paper analyses Indian bank customer's attitudes towards e-banking. A big part of why people tend to do banking at home or the ATM is that they feel like they should go at a time that is more convenient for them, rather than coming to the branch. This paper found how the impression of banking facilities that students get is affected by choice of banks they use. The researcher has used a proportionate stratified random sampling method, which is more effective for correctly selecting respondents. The data were obtained 120 individuals applying for a bank loan in India through online banking. In this category of 120, only those who replied are cited by the report. Then the data processing was performed using the Multivariate Analysis Test, the NSQ, and the Kolmogorov-Smirnov analyses. Through this research, it was determined that youth, ethnicity, and income play a major role in online banking.

Suggested Citation

  • S Prasanth & S Sudhamathi, 2021. "Analysis of Indian Bank Customer's Attitude towards E-Banking," Shanlax International Journal of Management, Shanlax Journals, vol. 8(4), pages 82-89, April.
    • Handle: RePEc:acg:managt:v:8:y:2021:i:4:p:82-89
    DOI: 10.34293/management.v8i4.3661
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    References listed on IDEAS

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    1. Robert DeYoung, 2005. "The Performance of Internet-Based Business Models: Evidence from the Banking Industry," The Journal of Business, University of Chicago Press, vol. 78(3), pages 893-948, May.
    2. Sarv Devaraj & Ming Fan & Rajiv Kohli, 2002. "Antecedents of B2C Channel Satisfaction and Preference: Validating e-Commerce Metrics," Information Systems Research, INFORMS, vol. 13(3), pages 316-333, September.
    3. Lee Cronbach, 1951. "Coefficient alpha and the internal structure of tests," Psychometrika, Springer;The Psychometric Society, vol. 16(3), pages 297-334, September.
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