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A Study on Significance of Competence of Services Provider in Knowledge- Based Service Marketing

Author

Listed:
  • P Ponraj

    (Sourashtra College)

  • T P Ramprasad

    (Sourashtra College)

Abstract

In India BPO is a main source of knowledge based services. BPO offers many benefits, It aids in cost reduction by lowering HR costs, such as wage bills, perks, employee benefits, and administrative overheads. Only the client is responsible for the cost of meaningful, high-quality work produced by Bookmarking knowledge-based services is a complicated process with numerous important considerations and the objective of the study is to know significance of competence of the service provider in knowledge-based services for this data has been collected from 30 sample respondents, SPSS package has been used to derive statistical inference.

Suggested Citation

  • P Ponraj & T P Ramprasad, 2021. "A Study on Significance of Competence of Services Provider in Knowledge- Based Service Marketing," ComFin Research, Shanlax Journals, vol. 9(3), pages 7-10, July.
    • Handle: RePEc:acg:comfin:v:9:y:2021:i:3:p:7-10
    DOI: 10.34293/commerce.v9i3.4125
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    References listed on IDEAS

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    1. Florian Kohlbacher, 2008. "Knowledge-based marketing: building and sustaining competitive advantage through knowledge co-creation," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 9(6), pages 617-645.
    2. Ion Plumb & Andreea Zamfir, 2009. "Managing Service Quality within the Knowledge-Based Economy: Opportunities and Challenges," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 11(26), pages 373-382, June.
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