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Do Demographic Variables Dominate the Awareness of Consumer Rights: An Analytical Purview

Author

Listed:
  • A Anusuya

    (Rani Anna Government College for Women)

  • V Darling Selvi

    (Rani Anna Government College for Women)

Abstract

Consumer rights are the rights given to a consumer to protect them from unethical malpractices and unfair trade practices. The main objective of this study was to test the formulated hypotheses. Thus, the hypotheses were formulated that there is no relationship between gender, marital status, age, educational qualification, sources of awareness and level of awareness of consumer rights. For the purpose of this study the primary data from 150 respondents is collected by using convenient sampling method. Chi-square test have been used to test the hypotheses. As a result of chi-square test, except marital status all are significant with level of awareness towards consumer rights. Gender has significant with level of awareness towards consumer rights. Age, Educational qualification and Sources of awareness have highly significant with level of awareness towards consumer rights.

Suggested Citation

  • A Anusuya & V Darling Selvi, 2023. "Do Demographic Variables Dominate the Awareness of Consumer Rights: An Analytical Purview," ComFin Research, Shanlax Journals, vol. 11(3), pages 20-25, July.
    • Handle: RePEc:acg:comfin:v:11:y:2023:i:3:p:20-25
    DOI: 10.34293/commerce.v11i3.6381
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    References listed on IDEAS

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    1. Charles Makanyeza & Tendai Douglas Svotwa & Olumide Jaiyeoba, 2021. "The effect of consumer rights awareness on attitude and purchase intention in the hotel industry: Moderating role of demographic characteristics," Cogent Business & Management, Taylor & Francis Journals, vol. 8(1), pages 1898301-189, January.
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