Problematic of Political Parties Conflict in the Conditions of Competitive Political Market: To the Question of Political Marketing

In this article, the authorы explores political parties in the framework of the conflictological paradigm. The researcher notes its close relationship with the paradigm of symbolic interactionism. To understand the nature of the conflict between political parties interacting in a political process, the author operationalizes key concepts and categories: competition, market and market failures, political market, competitive political process, political process, democratic process and components of the political process. As a result of the study, the authors comes to the conclusion that the conflict within the framework of political competition of parties and their interaction (transactions) has its own measure of utility. At the same time, competition and the existence of conflicts between political parties is a competitive, but largely democratic process.