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Why to open the closed health care?

Author

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  • A. I. Balashov
  • G. A. Zakharenko

Abstract

The article deals with modern aspects of the communication policy in the field of public health. A classic paternalistic and new market (partner) model of interaction in the «doctor-patient» system is described. A hypothesis has been put forward that the crisis of the relationship between the medical and patient communities is the result of a change in the paradigm of behavior caused by economic transformations in the state. To strengthen the regime of citizens’ trust in the national health care system, the necessity of intensifying the communication campaigns of the Ministry of Health of Russia in response to the unfair unilateral information coverage of the media situation in Russian medicine is justified.

Suggested Citation

  • A. I. Balashov & G. A. Zakharenko, 2018. "Why to open the closed health care?," Administrative Consulting, Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management., issue 6.
    • Handle: RePEc:acf:journl:y:2018:id:837
    DOI: 10.22394/1726-1139-2018-6-33-40
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    1. Aleksandr Pavlovich Shcherbo & Violetta Vyacheslavovna Averyanova, 0. "An Analysis of the State Policy in the Sphere of Medical Activity Quality and Safety," Administrative Consulting, Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management., issue 5.
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