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Information Support of Process of Advertizing Management

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  • M. N. Kim

Abstract

In the article the author tells of information support of advertising management process. Management of advertising activities is carried out to optimize the process of interaction between the main participants. Therefore the author analyzes the subject-objective relationship between the participants. Information that serves the processes of production distribution, exchange and consumption of advertising is seen in functional aspect. Information support of advertising management assumes complete information about internal and external environment of firm. On this basis, it is possible to pass effective management resolutions.

Suggested Citation

  • M. N. Kim, 2018. "Information Support of Process of Advertizing Management," Administrative Consulting, Russian Presidential Academy of National Economy and Public Administration. North-West Institute of Management., issue 3.
    • Handle: RePEc:acf:journl:y:2018:id:800
    DOI: 10.22394/1726-1139-2018-3-94-102
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    Cited by:

    1. Yunhwan Kim & Donghwi Song & Yeon Ju Lee, 2020. "#Antivaccination on Instagram: A Computational Analysis of Hashtag Activism through Photos and Public Responses," IJERPH, MDPI, vol. 17(20), pages 1-20, October.
    2. Manika Lamba & Margam Madhusudhan, 2019. "Mapping of topics in DESIDOC Journal of Library and Information Technology, India: a study," Scientometrics, Springer;Akadémiai Kiadó, vol. 120(2), pages 477-505, August.

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