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A’WOT Analysis of Turkish Banking Sector Against FinTechs

Author

Listed:
  • Gülcan Çağıl

    (Marmara University)

  • Gozde Candemır

    (Globit Global Bilgi Teknolojileri A.Ş.)

Abstract

This study aims to analyze the situation of the Turkish Banking Sector against FinTechs with the A’WOT method and to make strategy recommendations to the Turkish banks against FinTechs. In this respect, SWOT analysis of the Turkish Banking Sector against FinTechs was studied and the hierarchical structure needed in A’WOT method is formed. In this way, the strengths and weaknesses of the Turkish Banking Sector against FinTechs were identified and threats and opportunities created by the FinTechs for the Turkish Banking Sector were revealed. According to the findings obtained from the surveys conducted with the experts of the subject, it is concluded that Turkish banks see FinTeks as an opportunity. According to this result, strategy suggestions were made to the Turkish Banking Sector.

Suggested Citation

  • Gülcan Çağıl & Gozde Candemır, 2020. "A’WOT Analysis of Turkish Banking Sector Against FinTechs," Journal of Finance Letters (Maliye ve Finans Yazıları), Maliye ve Finans Yazıları Yayıncılık Ltd. Şti., vol. 35(113), pages 207-238, April.
    • Handle: RePEc:acc:malfin:v:35:y:2020:i:113:p:207-238
    DOI: https://doi.org/10.33203/mfy.614130
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    More about this item

    Keywords

    Banking; FinTech; Financial Technologies; A’WOT Analysis;
    All these keywords.

    JEL classification:

    • G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • C6 - Mathematical and Quantitative Methods - - Mathematical Methods; Programming Models; Mathematical and Simulation Modeling

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