Mentoring: Finding and using new potentials

The article studies the role of mentoring as a form of training and substantiates its advantages in developing the applied professional competencies. It considers the content of mentoring, its focus on results and describes its types. The author emphasizes the need to develop national traditions of mentoring, the importance of transforming the practice of mentoring into an integral element of corporate culture as an important prerequisite for creating an enterprise climate based on Russian traditions of creative work, with a clear focus on learning, mastering the competencies necessary for the enterprise in the operating process. It is substantiated that the use of mentoring practices will increase the involvement of personnel in the processes taking place at the enterprise, will ensure an increase in production efficiency, the formation of team spirit, and will increase the loyalty of personnel to the company’s value system.