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Relationship marketing as an instrument to increase the market sustainability of the higher school institution

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  • L. L. Kalinina

Abstract

The article considers the role of the relationship marketing in the implementation of new potentials of the Russian higher education system in connection with qualitative changes in demand and the need to build and maintain long-term mutually beneficial relations between the main target groups and the higher school institution in order to ensure the institution’s sustainable position in the market.

Suggested Citation

  • L. L. Kalinina, 2019. "Relationship marketing as an instrument to increase the market sustainability of the higher school institution," RSUH/RGGU BULLETIN. Series Economics. Management. Law, Russian State University for the Humanities (RSUH), issue 2.
    • Handle: RePEc:aca:journl:y:2019:id:154
    DOI: 10.28995/2073-6304-2018-2-53-67
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    File URL: https://economics.rsuh.ru/jour/article/viewFile/154/154
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