Ora (direis) ouvir estrelas!: Estudo das citações de autores de estratégia na produção acadêmica brasileira

This article analyzes the dominant approaches in the Brazilian studies on strategy. We used a theoretical framework that classifies the main authors in strategy from the classics, such as Andrews, to more recent ones, as Hamel and Prahalad. We classified them into two perspectives. The deterministic view considers the external environment completely distinct and separated from the organization, existing clear boundaries delimiting both. According to the indeterministic view, organization and external environment are not completely separated and independent, but they belong to a continuum. The results are based on the articles presented in the ENANPAD conference from 1997 to 2001, and they point out a predominance of the deterministic view, whose Porter is the most referenced author. The indeterministic view still attracts a few researchers. The small number of Brazilian authors referenced is another relevant finding, showing an unknowingness of the own Brazilian researchers on Brazilian studies in strategy.