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A valorização do estrangeiro como segregação nas organizações

Author

Listed:
  • Fernando C. Prestes Motta
  • Rafael Alcadipani
  • Ricardo B. Bresler

Abstract

The main cultural aspect of the Brazilian culture is its heterogeneity. Besides that, Brazil has other important cultural aspects such as: the paternalism; the social distance among rich and poor people; the eroticism; the Brazilian way and the high value set on foreign things - the estrangeirismo. The aim of this article is to analyse the estrangeirismo from two different readings of the Brazilian culture. The first, written by Calligaris (1991), discusses rhetoric pictures of colonist and coloniser; the second one shows historic-cultural aspects of the Brazilian culture and was written by classic authors: Caio Prado Jr., Sérgio Buarque de Holanda and Gilberto Freyre, demonstrating how this cultural aspect has been present in our country since Brazil-Colony. Moreover, we intend to discuss that the estrangeirismo may assume a feature of segregation in the organisational world.

Suggested Citation

  • Fernando C. Prestes Motta & Rafael Alcadipani & Ricardo B. Bresler, 2001. "A valorização do estrangeiro como segregação nas organizações," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 5(spe), pages 59-79.
    • Handle: RePEc:abg:anprac:v:5:y:2001:i:spe:146
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    File URL: https://rac.anpad.org.br/index.php/rac/article/download/146/150
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    Cited by:

    1. Bausch, Madeleine & Barmeyer, Christoph & Mayrhofer, Ulrike, 2022. "Facilitating factors in the cross-cultural transfer of management practices: The case of a German multinational in Brazil," International Business Review, Elsevier, vol. 31(2).

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