IDEAS home Printed from https://ideas.repec.org/a/abg/anprac/v28y2024i51654.html
   My bibliography  Save this article

Bioeconomy in Amazonia: Tensions and Synergies of Corporate Sustainability

Author

Listed:
  • Patricia Taeko Kaetsu
  • Júlia Mitsue Kumasaka
  • Tania Casado

Abstract

Manioca is a successful food-tech company, an entrepreneurial initiative emerging from a desire to share the flavours of the Amazonia globally. The scarcity of typical Amazonian products in the Southeast region of Brazil, coupled with a general interest in Northern cuisine, led Joanna Martins to pursue her vision of commercializing local products. After an unsuccessful venture, her experience paved the way for success in her second business: the Manioca, a food industry based on local raw materials. The industry prioritizes sustainable sourcing and fair stakeholder relationships. Joanna and her co-founder, Paulo Reis, navigated numerous challenges but now face difficulties securing additional supply for the industry due to Amazonia’s limitations. She confronts the decision to either develop suppliers directly or outsource through intermediaries, each impacting the industry’s economic, social, and environmental dimensions differently. This case focuses on the concepts of triple bottom line and sustainability tensions and invites students to consider the factors influencing Joanna’s decision. This analysis is relevant to management, sustainability, operations, entrepreneurship, and agribusiness disciplines. It underscores the complexity of corporate sustainability, advocating for a systemic perspective beyond financial metrics and reevaluating current sustainability frameworks.

Suggested Citation

  • Patricia Taeko Kaetsu & Júlia Mitsue Kumasaka & Tania Casado, 2024. "Bioeconomy in Amazonia: Tensions and Synergies of Corporate Sustainability," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 28(Vol. 28 N), pages 240072-2400.
  • Handle: RePEc:abg:anprac:v:28:y:2024:i:5:1654
    as

    Download full text from publisher

    File URL: https://rac.anpad.org.br/index.php/rac/article/view/1654
    Download Restriction: no

    File URL: https://rac.anpad.org.br/index.php/rac/article/view/1654/2036
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:abg:anprac:v:28:y:2024:i:5:1654. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Information Technology of ANPAD (email available below). General contact details of provider: http://anpad.org.br .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.