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Financial decisions in the Santa Cruz cookie company

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  • Douglas Wegner
  • Marcos Ferasso
  • Edi Madalena Fracasso

Abstract

This is a case study of the financial situation of an enterprise in the food sector which has cash flow difficulties resulting from its fast growth and from hastening decisions, such as the acquisition of a competitor, which generated new levels of production and commercialization and consequently the need for more working capital. Faced with the urgency to obtain resources to overcome the immediate cash difficulties, alternatives are presented for evaluation by students in order to choose the best option. The learning emphasis is on the calculation of the effective cost of capital for different proposals of raising resources and their consequences for the enterprise's cash flow during the period analyzed. The case can be used in undergraduate and graduate programs, in courses aiming to stimulate discussions about the decision-making process of financial alternatives.

Suggested Citation

  • Douglas Wegner & Marcos Ferasso & Edi Madalena Fracasso, 2009. "Financial decisions in the Santa Cruz cookie company," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 13(3), pages 505-519.
    • Handle: RePEc:abg:anprac:v:13:y:2009:i:3:693
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