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Formas plurais no franchising de alimentos: evidências de estudos de caso na França e no Brasil

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  • Vivian Lara S. Silva
  • Paulo Furquim de Azevedo

Abstract

Plural forms are an important subject in the franchising literature. The co-existence of franchised and company-owned outlets in the same chain is well-known fact, deserving the huge attention it received from researches. Nevertheless organizational forms in franchising are more diverse than these studies propose. In this paper we describe three types of franchising contracts, observed in a set of 21 case studies in France and Brazil, that differ in terms of capital requirement, incentives and risk sharing. Franchisors frequently combine company-owned outlets with one or more of these franchising contracts, using a portfolio of organizational forms to govern the transaction with his/her outlets. The multi-case study suggests institutional environment as the main variable to explain the differences in the use of plural forms in France and Brazil. Particularly, we submit that legal system and the uncertainty regarding court decisions are the main reasons why in Brazil franchise chains do not fully explore the diversity of franchising contracts.

Suggested Citation

  • Vivian Lara S. Silva & Paulo Furquim de Azevedo, 2007. "Formas plurais no franchising de alimentos: evidências de estudos de caso na França e no Brasil," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 11(spe1), pages 129-152.
    • Handle: RePEc:abg:anprac:v:11:y:2007:i:spe1:570
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    Cited by:

    1. Monteiro, Guilherme Fowler A. & Saes, Maria Sylvia Macchione & Caleman, Silvia Morales de Queiroz & Zylbersztajn, Décio, 2012. "The Role of Empirical Research in the Study of Complex Forms of Governance in Agroindustrial Systems," Brazilian Journal of Rural Economy and Sociology (Revista de Economia e Sociologia Rural-RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 50(4), pages 1-16, December.
    2. Monteiro, Guilherme Fowler A. & Saes, Maria Sylvia Macchione & Caleman, Silvia Morales de Queiroz & Zylbersztajn, Décio, 2012. "The Role of Empirical Research in the Study of Complex Forms of Governance in Agroindustrial Systems," Revista de Economia e Sociologia Rural (RESR), Sociedade Brasileira de Economia e Sociologia Rural, vol. 50(4), January.

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