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Propaganda Revisited: Understanding Propaganda in the Contemporary Communication Oriented World

Author

Listed:
  • Samia Manzoor

    (Assistant Professor,Department of Communication Studies,Bahauddin Zakariya University, Multan, Punjab, Pakistan.)

  • Aasima Safdar

    (Assistant Professor,Department of Communication Studies,Department Communication Studies,)

  • Beenish Zaheen

    (Lecturer,Department of Mass Communication, The Women University, Multan, Punjab, Pakistan.)

Abstract

Propaganda had always remained a very important tool to influence others. Many researchers had worked and synthesized the concept of propaganda. But there was still a lot to be done as the contemporary propaganda industries had given this phenomenon a very subtle structure. This particular research study aimed to analyze the propaganda definitions set forth by various propaganda researchers to develop a comprehensive definition of the concept. For this purpose definitions provided by thirty different propaganda scholars had been analyzed to identify various elements of propaganda. Fourteen most frequently occurring elements were identified. On the basis of these elements, a comprehensive definition of propaganda was constructed to enhance the propaganda literature of Pakistan, which was the target of international propaganda from last couple of decades. This research paper would open new horizons for Pakistani researchers in the field of propaganda.

Suggested Citation

  • Samia Manzoor & Aasima Safdar & Beenish Zaheen, 2019. "Propaganda Revisited: Understanding Propaganda in the Contemporary Communication Oriented World," Global Regional Review, Humanity Only, vol. 4(3), pages 317-324, September.
    • Handle: RePEc:aaw:grrjrn:v:4:y:2019:i:3:p:317-324
    DOI: 10.31703/grr.2019(IV-III).36
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    More about this item

    Keywords

    Propaganda; Definitions; Propaganda Analysis; Propaganda Literature; Propaganda Researchers; Elements of Propaganda;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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