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Social Media and Analytics: A Case Study of Tweets Data

Author

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  • Hak J. Kim

    (Department of Information Systems and Business Analytics, Hofstra University)

Abstract

Social media is emerging as a main communication channel in business and society. People use it in their daily life to share information with their friends and family. In this paper, we attempt to analyze Tweets data for understanding the relationship of social media and stock market as a case study. Data is collected more than 1.6 million tweets and RapidMiner software is used for their analysis. Our result shows that social media has relation with stock mark. It means that social media has an impact on financial market. However, there are some limitations to use social media for better decision making in investment. In a future paper, we need to develop more sophisticated analytics model and integrate different types of data to produce better results.

Suggested Citation

  • Hak J. Kim, 2021. "Social Media and Analytics: A Case Study of Tweets Data," Advances in Decision Sciences, Asia University, Taiwan, vol. 25(2), pages 51-73, June.
    • Handle: RePEc:aag:wpaper:v:25:y:2021:i:2:p:51-73
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    More about this item

    Keywords

    Social Media; Big Data; Analytics; Twitter; Financial Stock Price.;
    All these keywords.

    JEL classification:

    • C50 - Mathematical and Quantitative Methods - - Econometric Modeling - - - General
    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • C59 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Other
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General

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