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Consumer Behaviour During Online Grocery Shopping

Author

Listed:
  • Gabriela Hanus

    (Gabriela Hanus, University of Economics in Katowice, Katowice)

Abstract

Today consumers can buy almost any product using the Internet. Online nutritional and grocery shopping is becoming increasingly popular. The aim of this paper is to present the conditions of online grocery shopping and consumers’ attitude towards buying food via the Internet based. The assessment is based on secondary information sources. With online grocery supermarkets there are no limitations connected with localization and opening hours, and consumers have access to a large range of stores and products online across the world. The most important advantages of online shopping are convenience and time saving, while the most significant disadvantages for consumers involve the risk of incorrectly valuating some products and apprehension about the selection and handling of perishables, such as vegetables, eggs, and meat products.

Suggested Citation

  • Gabriela Hanus, 2016. "Consumer Behaviour During Online Grocery Shopping," CBU International Conference Proceedings, ISE Research Institute, vol. 4(0), pages 010-013, September.
    • Handle: RePEc:aad:iseicj:v:4:y:2016:i:0:p:010-013
    DOI: 10.12955/cbup.v4.737
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    Citations

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    Cited by:

    1. Anetta Barska & Julia Wojciechowska-Solis, 2020. "E-Consumers and Local Food Products: A Perspective for Developing Online Shopping for Local Goods in Poland," Sustainability, MDPI, vol. 12(12), pages 1-17, June.
    2. Jonghwa Kim, 2020. "Analysis for Growth Potential in Response to Changes in the Online Food Market," Sustainability, MDPI, vol. 12(11), pages 1-20, May.

    More about this item

    Keywords

    Grocery shoppinge-consumer; e-commerce; electronic retailing.;
    All these keywords.

    JEL classification:

    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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