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Selecting A Competitive Strategy For Manufacturing Company Using The Analytic Hierarchy Process

Author

Listed:
  • Irina Bondareva

    (Institute of Management, Slovak University of Technology in Bratislava)

  • Irina Druzhinina

    (Institute of Economics and Management, Moscow State University of Design and Technology)

  • Róbert Tomčík

    (Institute of Management, Slovak University of Technology in Bratislava)

Abstract

Sustainable growth of enterprises, as well as their competitiveness enhancement, is based largely on the formation of strategic potential. To ensure fulfillment of objectives on maintaining or strengthening the competitive position of the company, suitable competitive strategy, as a tool of strategic management, should be selected and implemented. However, optimal strategy should also form the strategic potential, i.e. the vision of how a company can use its reserves to increase competitiveness. The aim of the article was to select an effective competitive strategy from several alternatives with the help of Analytic Hierarchy Process (AHP) method. Company, that is recognized as the leader in the production of radiopharmaceuticals on the Slovak market was an object of this study. Calculations showed that the company should focus on the development of new products and keep the position on the existing markets rather than entering a new one. Based on the chosen strategy, it is also possible to create or customize the investment portfolio of the company, which ensures strengthening its competitive position.

Suggested Citation

  • Irina Bondareva & Irina Druzhinina & Róbert Tomčík, 2015. "Selecting A Competitive Strategy For Manufacturing Company Using The Analytic Hierarchy Process," CBU International Conference Proceedings, ISE Research Institute, vol. 3(0), pages 056-063, September.
    • Handle: RePEc:aad:iseicj:v:3:y:2015:i:0:p:056-063
    DOI: 10.12955/cbup.v3.584
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    More about this item

    Keywords

    competitive strategyinvestment portfolio; innovations; pairwise comparison; Analytic Hierarchy Process; AHP;
    All these keywords.

    JEL classification:

    • G11 - Financial Economics - - General Financial Markets - - - Portfolio Choice; Investment Decisions
    • E22 - Macroeconomics and Monetary Economics - - Consumption, Saving, Production, Employment, and Investment - - - Investment; Capital; Intangible Capital; Capacity
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development

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