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A Comprehensive Framework for Developing Industry Scenarios

Author

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  • Hakan Butuner

    (Industrial Management and Engineering Co., Istanbul, Institute of Industrial Engineers (IIE) Turkey Professional Chapter, Istanbul)

Abstract

The purpose of this paper is to help a business to develop scenarios for the future of its industry. It is intended to find the factors that would affect and change the outlook mostly in the current status and anticipated future, based on the results obtained from environmental analysis.By using the trends to be revealed by the environmental analysis, it is possible to anticipate how the field of business in which we operate or plan to enter will evolve in the future. The status is reviewed according to the assumptions and the results to be obtained are evaluated. Thus, assumptions are grouped under various scenarios, their potential impacts on the industry are identified, and the potential status in the industry is defined.

Suggested Citation

  • Hakan Butuner, 2016. "A Comprehensive Framework for Developing Industry Scenarios," European Journal of Business and Economics, Central Bohemia University, vol. 11(2), pages 8891:11-889, June.
    • Handle: RePEc:aad:ejbejj:v:11:y:2016:i:2:p:889
    DOI: 10.12955/ejbe.v11i2.889
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    More about this item

    Keywords

    scenariosstrategy; industry scenarios; generating scenarios; scenario analysis;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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