Organizational practices and E-Commerce innovations: The moderation role of E-commerce barriers

The transformative advancements witnessed within e-commerce have irrevocably redefined the manner in which individuals engage in purchasing, vending, and interacting with products and services. This paradigm shift has exerted a far-reaching impact, not only altering established business frameworks but also influencing consumer behavior. The primary objective of this research was to elucidate the impact of organizational practices on the progress of innovations within the domain of electronic commerce. Additionally, the research aimed to ascertain the moderating role of e-commerce barriers within this intricate relationship. The research's population consisted of employees occupying diverse managerial tiers within 21 commercial entities engaged in electronic buying and selling activities within Jordan. Utilizing a random sampling strategy, the research amassed a total of 526 responses, exhibiting a commendable validity rate of 87.5%. The research model was subsequently estimated, and its fundamental parameters were extracted employing the multilevel hierarchical regression (MHR). The findings of the research decisively demonstrated the discernible impact of dimensions inherent to organizational practices on e-commerce innovations. Of notable significance was the impact stemming from the interaction between e-commerce barriers and pertinent factors such as decision-making, people development, and process management. Contrary to initial expectations, the findings failed to confirm a significant interaction between electronic commerce barriers and either management style or performance management. In light of these findings, the research advances recommendations in this realm.