IDEAS home Printed from https://ideas.repec.org/a/aac/ijirss/v8y2025i2p1147-1160id5416.html
   My bibliography  Save this article

Determinants of user experience and perception of educational quality in Peruvian university institutions: A structural equation modeling analysis

Author

Listed:
  • Africa Calanchez Urribarri
  • Claudio Huamán De Los Heros
  • Angélica María Becerra Castillo

Abstract

This research aims to analyze the impact of curricular quality, academic staff competencies, infrastructure, and brand recognition on user experience and perceptions of educational quality in private universities in Peru. A quantitative study with a causal correlational design was conducted. Data were collected from 872 students from the Business School of a private university in Metropolitan Lima, using convenience sampling. The analysis employed structural equation modeling (SEM) with Smart PLS. Results indicate significant positive relationships between curricular quality and user experience (β = 0.236, p < 0.001) and perception of educational quality (β = 0.348, p < 0.001). Academic staff competencies strongly influence curricular effectiveness (β = 0.731, p < 0.001). Infrastructure showed significant effects on brand identification (β = 0.547, p < 0.001) and perception of educational quality (β = 0.377, p < 0.001). The study demonstrates that curricular quality, academic staff competencies, and infrastructure are key determinants of user experience and perception of educational quality in Peruvian universities. Educational institutions should prioritize investments in curriculum development, faculty professional development, and infrastructure improvement to enhance the student experience and perceived educational quality. These factors are crucial to building strong brand identification and maintaining a competitive advantage in higher education.

Suggested Citation

  • Africa Calanchez Urribarri & Claudio Huamán De Los Heros & Angélica María Becerra Castillo, 2025. "Determinants of user experience and perception of educational quality in Peruvian university institutions: A structural equation modeling analysis," International Journal of Innovative Research and Scientific Studies, Innovative Research Publishing, vol. 8(2), pages 1147-1160.
    • Handle: RePEc:aac:ijirss:v:8:y:2025:i:2:p:1147-1160:id:5416
    as

    Download full text from publisher

    File URL: https://ijirss.com/index.php/ijirss/article/view/5416/920
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aac:ijirss:v:8:y:2025:i:2:p:1147-1160:id:5416. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Natalie Jean (email available below). General contact details of provider: https://ijirss.com/index.php/ijirss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.