IDEAS home Printed from https://ideas.repec.org/a/aac/ijirss/v6y2023i3p618-625id1694.html
   My bibliography  Save this article

Improving business performance through entrepreneurial orientation, product innovation, and co-creation value

Author

Listed:
  • Muhammad Meki Munawar
  • Ratih Hurriyati
  • Disman Disman
  • Vanessa Gaffar

Abstract

Business performance describes the ability of the manager of the company to perform. In micro, small, and medium companies, the owners usually act as the managers. Ideally, this performance has to be improved. Moreover, to accommodate this intention, this study investigates the related factors, like entrepreneurial orientation (EO), product innovation (PI), and co-creation value (CCV). Hence, this study aims to investigate two effects. The first is the impact of EO and CCV on PI. The second is the influence of CCV and PI on business performance. Therefore, a quantitative design is employed to examine the hypothesis by referring to this circumstance. As samples, this study uses a purposive sampling method to select 60 owners of the creative culinary industry in West Java. Additionally, this study uses a survey to collect the data, and the variance-based structural equation model to analyze the data. After processing the data, the hypotheses are tested and discussed, this research demonstrates the positive effect of EO and CCV on PI. Furthermore, a positive relationship is found between CCV and PI, and business performance. As a practical implication, entrepreneurial orientation, product innovation, and co-creation value are essential qualities for business owners to improve business performance.

Suggested Citation

  • Muhammad Meki Munawar & Ratih Hurriyati & Disman Disman & Vanessa Gaffar, 2023. "Improving business performance through entrepreneurial orientation, product innovation, and co-creation value," International Journal of Innovative Research and Scientific Studies, Innovative Research Publishing, vol. 6(3), pages 618-625.
    • Handle: RePEc:aac:ijirss:v:6:y:2023:i:3:p:618-625:id:1694
    as

    Download full text from publisher

    File URL: https://ijirss.com/index.php/ijirss/article/view/1694/372
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aac:ijirss:v:6:y:2023:i:3:p:618-625:id:1694. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Natalie Jean (email available below). General contact details of provider: https://ijirss.com/index.php/ijirss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.