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Warm-Glow versus Cold-Prickle: The Effects of Positive and Negative Framing on Cooperation in Experiments

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James Andreoni

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Abstract

This paper considers the standard linear public goods game under two experimental conditions. The positive-frame condition is the regular public goods game that experimental economists have studied in the past. This frames the subject's choice as contributing to a public good, which will have a positive benefit to other subjects. The second condition is the negative-frame condition. The incentives of this game are identical to the positive-frame condition. However, this time a subject's choice is framed as purchasing a private good which, since the opportunity cost is the purchase of the public good, makes the other subjects worse off. The result is that subjects in the positive-frame condition are much more cooperative than subjects in the negative-frame condition. This indicates that much of the cooperation observed in public goods experiments is due to framing, and that the warm-glow of creating a positive externality appears to be stronger than the cold-prickle of creating a negative externality.

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Paper provided by EconWPA in its series Experimental with number 9410002.

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Date of creation: 20 Oct 1994
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Handle: RePEc:wpa:wuwpex:9410002

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Find related papers by JEL classification:
C9 - Mathematical and Quantitative Methods - - Design of Experiments

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  1. Andreoni, James, 1988. "Why free ride? : Strategies and learning in public goods experiments," Journal of Public Economics, Elsevier, vol. 37(3), pages 291-304, December. [Downloadable!] (restricted)
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