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Consumers’ valuation of national versus foreign varieties of tomatoes: results of a contingent valuation study in Portugal

Author

Listed:
  • Anabela Botelho

    (Universidade do Minho, NIMA)

  • Isabel Dinis
  • Lina Sofia Lourenço-Gomes

    (University of Trás-os-Montes and Alto Douro)

  • Jorge Moreira

    (CERNAS, Instituto Politécnico de Coimbra, Escola Superior Agrária de Coimbra)

  • Lígia Costa Pinto

    (Universidade do Minho, NIMA)

Abstract

The identification and characterization of consumers’ preferences for agricultural products may constitute a valuable tool for producers in identifying market niches for their current production and to plan activity choice for the future. Traditional varieties of fruits and vegetables have been subject to some scrutiny in this respect. However, but for a few studies, consumers’ preferences for tomatoes have rarely been studied. Using the contingent valuation methodology applied to a panel of six different varieties of tomatoes (three national varieties, and three foreign varieties), the present paper provides evidence concerning the most relevant determinants of consumers’ willingness to pay, controlling for place and mode of production of the tomatoes’ varieties. In addition, the study elicits consumers’ rating of these varieties with respect to appearance, taste, smell and texture. Based on our multivariate results, the estimated market price premium for national varieties of tomatoes is 35% relatively to foreign varieties.

Suggested Citation

  • Anabela Botelho & Isabel Dinis & Lina Sofia Lourenço-Gomes & Jorge Moreira & Lígia Costa Pinto, 2014. "Consumers’ valuation of national versus foreign varieties of tomatoes: results of a contingent valuation study in Portugal," NIMA Working Papers 56, Núcleo de Investigação em Microeconomia Aplicada (NIMA), Universidade do Minho.
    • Handle: RePEc:nim:nimawp:56/2014
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    References listed on IDEAS

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    More about this item

    Keywords

    Valuation methods; Agro-food economics; elicitation of consumer preferences;
    All these keywords.

    JEL classification:

    • Q20 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Renewable Resources and Conservation - - - General
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General
    • Q10 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - General

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