Jungmin Lee () (University of Arkansas-Fayetteville and IZA Bonn)
Abstract
This study examines whether viewers of the popular television show, American Idol, are racially biased. I find strong evidence for same-race preferences, in particular among black viewers. Featuring more black contestants attracts more black households to tune in to watch the show. And, with more black viewers, a black contestant is less likely to be voted off.
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Publisher Info
Paper provided by Institute for the Study of Labor (IZA) in its series IZA Discussion Papers with number
1974.
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