Poutvaara, Panu () (Department of Economics, University of Helsinki) Jordahl, Henrik () (The Research Institute of Industrial Economics) Berggren, Niclas () (The Ratio Institute)
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Recent research has documented that competent-looking political candidates do better in U.S. elections and that babyfaced individuals are generally perceived to be less competent than maturefaced individuals. Taken together, this suggests that babyfaced political candidates are perceived as less competent and therefore fare worse in elections. We test this hypothesis, making use of photograph-based judgments by 2,772 respondents of the facial appearance of 1,785 Finnish political candidates. Our results confirm that babyfacedness is negatively related to inferred competence in politics. Despite this, babyfacedness is either unrelated or positively related to electoral success, depending on the sample of candidates.
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Paper provided by The Ratio Institute in its series Ratio Working Papers with number
139.
Length: 16 pages Date of creation: 18 Jun 2009 Date of revision: Publication status: Published in Journal of Experimental Social Psychology, 2009, pages 1132-1135. Handle: RePEc:hhs:ratioi:0139
Note: Forthcoming in Journal of Experimental Social Psychology Contact details of provider: Postal: The Ratio Institute, P.O. Box 5095, SE-102 42 Stockholm, Sweden Phone: 08-587 054 00 Fax: 08-587 054 05 Email: Web page: http://www.ratio.se/ More information through EDIRC
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