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The Economic Consequences of Social Network Structure

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  • Zenou, Yves
  • Jackson, Matthew O.
  • Rogers, Brian

Abstract

We survey the literatures on the economic consequences of the structure of social networks. We develop a taxonomy of 'macro' and 'micro' characteristics of social inter-action networks and discuss both the theoretical and empirical findings concerning the role of those characteristics in determining learning, diffusion, decisions, and resulting behaviors. We also discuss the challenges of accounting for the endogeneity of networks in assessing the relationship between the patterns of interactions and behaviors.

Suggested Citation

  • Zenou, Yves & Jackson, Matthew O. & Rogers, Brian, 2015. "The Economic Consequences of Social Network Structure," CEPR Discussion Papers 10406, C.E.P.R. Discussion Papers.
    • Handle: RePEc:cpr:ceprdp:10406
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    More about this item

    Keywords

    Centrality measures; Contagion; Diffusion; Endogeneity; Homophily; Network formation.; Social economics; Social learning; Social Networks;
    All these keywords.

    JEL classification:

    • C72 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Noncooperative Games
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation
    • L14 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Transactional Relationships; Contracts and Reputation
    • Z13 - Other Special Topics - - Cultural Economics - - - Economic Sociology; Economic Anthropology; Language; Social and Economic Stratification

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