IDEAS home Printed from https://ideas.repec.org/p/clg/wpaper/2014-51.html
   My bibliography  Save this paper

The changing role of Hollywood in the global movie market

Author

Listed:
  • W. D. Walls

    (University of Calgary)

  • J. McKenzie

Abstract

Does Hollywood dominate world cinema markets with American taste, culture, and values through the exportation of films produced mainly for its domestic (US and Canada) market? Or does Hollywood supply the films that world audiences demand and, because of the logistics of distribution, screen these films first in the domestic market prior to exhibition in foreign markets? In this article, the authors empirically analyzed the global market for motion pictures to provide statistical evidence that can speak to these questions. They examined data on nearly 2,000 films exhibited from 1997–2007, inclusive, in the United States and Canada, Australia, France, Germany, Mexico, Spain, and the United Kingdom—markets that today collectively account for over 75% of worldwide cinema box-office revenue. The empirical evidence provides support for the hypothesis that the supply of Hollywood films has accommodated global demand as the relative size of the U.S. domestic market has decreased. There is no evidence that box-office success in the United States creates a contagion that spreads to other film exhibition markets; however, box-office success in international markets appears to be less uncertain for films that have been successful in their U.S. releases.

Suggested Citation

  • W. D. Walls & J. McKenzie, "undated". "The changing role of Hollywood in the global movie market," Working Papers 2014-51, Department of Economics, University of Calgary, revised 23 Sep 2014.
  • Handle: RePEc:clg:wpaper:2014-51
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Other versions of this item:

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. W. D. Walls & Jordi McKenzie, 2020. "Black swan models for the entertainment industry with an application to the movie business," Empirical Economics, Springer, vol. 59(6), pages 3019-3032, December.
    2. Georgios Alaveras & Estrella Gomez-Herrera & Bertin Martens, 2018. "Cross-border circulation of films and cultural diversity in the EU," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(4), pages 645-676, November.
    3. Gianpiero Meloni & Dimitri Paolini & J. D. Tena, 2018. "American beauty: trade flows and export costs of US movies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(4), pages 701-716, November.
    4. Gupta, Shashwat & Foroudi, Mohammad M. & Väätänen, Juha & Gupta, Suraksha & Tiu Wright, Len, 2020. "Nations as brands: Cinema's place in the branding role," Journal of Business Research, Elsevier, vol. 116(C), pages 721-733.
    5. Wu, Chunhua & Weinberg, Charles B. & Wang, Qiyuan & Ho, Jason Y.C., 2022. "Administrative trade barrier: An empirical analysis of exporting Hollywood movies to China," International Journal of Research in Marketing, Elsevier, vol. 39(4), pages 1253-1274.
    6. Kwak, Kyu Tae & Lee, Seung Yeop & Ham, Minjeong & Lee, Sang Woo, 2021. "The effects of internet proliferation on search engine and over-the-top service markets," Telecommunications Policy, Elsevier, vol. 45(8).
    7. Sofia Izquierdo‐Sanchez, 2019. "Managing The Supply Of Short‐Life Products. A Duration Analysis Approach Using The Uk Film Industry," Bulletin of Economic Research, Wiley Blackwell, vol. 71(1), pages 75-89, January.
    8. Jordi McKenzie & W. Walls, 2013. "Australian films at the Australian box office: performance, distribution, and subsidies," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 37(2), pages 247-269, May.
    9. Darlene Chisholm & Víctor Fernández-Blanco & S. Abraham Ravid & W. David Walls, 2015. "Economics of motion pictures: the state of the art," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 1-13, February.
    10. Johann Valentowitsch, 2023. "Hollywood caught in two worlds? The impact of the Bechdel test on the international box office performance of cinematic films," Marketing Letters, Springer, vol. 34(2), pages 293-308, June.
    11. Bartosiewicz Aleksandra & Orankiewicz Agnieszka, 2020. "The market of major film distributors in Poland in 2002-2018," Journal of Economics and Management, Sciendo, vol. 39(1), pages 5-20, March.
    12. Manuel Hermosilla & Fernanda Gutiérrez-Navratil & Juan Prieto-Rodríguez, 2018. "Can Emerging Markets Tilt Global Product Design? Impacts of Chinese Colorism on Hollywood Castings," Marketing Science, INFORMS, vol. 37(3), pages 356-381, May.
    13. Sangkil Moon & Barry Bayus & Youjae Yi & Junhee Kim, 2015. "Local consumers’ reception of imported and domestic movies in the Korean movie market," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 99-121, February.
    14. Arici, Cemali & Yucel, Eray, 2019. "An Economic Perspective to Independent Cinema," MPRA Paper 98679, University Library of Munich, Germany, revised 16 Feb 2020.
    15. Rui Chen & Zhiyi Chen & Yongzhong Yang, 2021. "The Creation and Operation Strategy of Disney’s Mulan: Cultural Appropriation and Cultural Discount," Sustainability, MDPI, vol. 13(5), pages 1-19, March.
    16. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    17. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.
    18. McKenzie, Jordi, 2017. "Graduated response policies to digital piracy: Do they increase box office revenues of movies?," Information Economics and Policy, Elsevier, vol. 38(C), pages 1-11.
    19. Darren Filson & James H. Havlicek, 2018. "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 447-467, August.
    20. Sora Park, 2015. "Changing patterns of foreign movie imports, tastes, and consumption in Australia," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 39(1), pages 85-98, February.
    21. Kuo-Kuang Fan & Ting-Ting Feng, 2021. "Sustainable Development Strategy of Chinese Animation Industry," Sustainability, MDPI, vol. 13(13), pages 1-20, June.
    22. Caroline Elliott & Palitha Konara & Haiyi Ling & Chengang Wang & Yingqi Wei, 2018. "Behind film performance in China’s changing institutional context: The impact of signals," Asia Pacific Journal of Management, Springer, vol. 35(1), pages 63-95, March.

    More about this item

    Keywords

    motion-picture industry; cultural bias; reverse cultural bias;
    All these keywords.

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:clg:wpaper:2014-51. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Department of Economics (email available below). General contact details of provider: https://edirc.repec.org/data/declgca.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.