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Is Attention Produced Rationally?

Author

Listed:
  • Erin T. Bronchetti

    (Swarthmore College - Department of Economics)

  • Judd B. Kessler

    (University of Pennsylvania - The Wharton School; NBER)

  • Ellen B. Magenheim

    (Swarthmore College - Department of Economics)

  • Dmitry Taubinsky

    (University of California, Berkeley; NBER)

  • Eric Zwick

    (University of Chicago - Booth School of Business; NBER)

Abstract

A large and growing literature shows that attention-increasing interventions, such as reminders and planning prompts, can promote important behaviors. This paper develops a method to investigate whether people value attention-increasing tools rationally. We characterize how the demand for attention improvements must vary with the pecuniary incentive to be attentive and develop quantitative tests of rational inattention that we deploy in two experiments. The first is an experiment with an online education platform run in the field (n=1,373), in which we randomize incentives to complete course modules and incentives to make plans to complete the modules. The second is an online survey-completion experiment (n=944), in which we randomize incentives to complete a survey three weeks later and the price of reminders to complete the survey. In both experiments, as incentives to complete a task increase, demand for attention-improving technologies also increases. However, our tests suggest that the increase in demand for attention improvements is too small relative to the null of full rationality, indicating that people underuse attention-increasing tools. In our second experiment, we estimate that individuals undervalue the benefits of reminders by 59%.

Suggested Citation

  • Erin T. Bronchetti & Judd B. Kessler & Ellen B. Magenheim & Dmitry Taubinsky & Eric Zwick, 2020. "Is Attention Produced Rationally?," Working Papers 2020-91, Becker Friedman Institute for Research In Economics.
    • Handle: RePEc:bfi:wpaper:2020-91
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    References listed on IDEAS

    as
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    2. Zhi Li & Po-Hsuan Lin & Si-Yuan Kong & Dongwu Wang & John Duffy, 2021. "Conducting large, repeated, multi-game economic experiments using mobile platforms," PLOS ONE, Public Library of Science, vol. 16(4), pages 1-18, April.
    3. Zarek Brot-Goldberg & Timothy Layton & Boris Vabson & Adelina Yanyue Wang, 2023. "The Behavioral Foundations of Default Effects: Theory and Evidence from Medicare Part D," American Economic Review, American Economic Association, vol. 113(10), pages 2718-2758, October.

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    More about this item

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D91 - Microeconomics - - Micro-Based Behavioral Economics - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making

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