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Analysis of Consumer Perception of Product Attributes in Pet Food: Implications for Marketing and Brand Strategy

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  • Hobbs, Lonnie
  • Shanoyan, Aleksan

Abstract

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  • Hobbs, Lonnie & Shanoyan, Aleksan, 2018. "Analysis of Consumer Perception of Product Attributes in Pet Food: Implications for Marketing and Brand Strategy," 2018 Annual Meeting, August 5-7, Washington, D.C. 274070, Agricultural and Applied Economics Association.
    • Handle: RePEc:ags:aaea18:274070
    DOI: 10.22004/ag.econ.274070
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    References listed on IDEAS

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    1. Kolbe, Richard H & Burnett, Melissa S, 1991. "Content-Analysis Research: An Examination of Applications with Directives for Improving Research Reliability and Objectivity," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(2), pages 243-250, September.
    2. Wayne DeSarbo & Vithala R. Rao, 1986. "A Constrained Unfolding Methodology for Product Positioning," Marketing Science, INFORMS, vol. 5(1), pages 1-19.
    3. Steven Berry & Ariel Pakes, 2007. "The Pure Characteristics Demand Model," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 48(4), pages 1193-1225, November.
    4. Költringer, Clemens & Dickinger, Astrid, 2015. "Analyzing destination branding and image from online sources: A web content mining approach," Journal of Business Research, Elsevier, vol. 68(9), pages 1836-1843.
    5. Decker, Reinhold & Trusov, Michael, 2010. "Estimating aggregate consumer preferences from online product reviews," International Journal of Research in Marketing, Elsevier, vol. 27(4), pages 293-307.
    6. Xiangbin Yan & Jing Wang & Michael Chau, 2015. "Customer revisit intention to restaurants: Evidence from online reviews," Information Systems Frontiers, Springer, vol. 17(3), pages 645-657, June.
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    More about this item

    Keywords

    Food and Agricultural Marketing; Agribusiness Economics and Management; Behavioral & Institutional Economics;
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