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Akzeptanz von Dynamic Pricing - Eine Untersuchung am Beispiel von Schweizer Skigebieten

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  • Heim, Nina
  • Müller, Steffen
  • Grob, Lea

Abstract

Während Dynamic Pricing bislang insbesondere in der Hotel- und Luftfahrtbrache als Preismodell etabliert und akzeptiert ist, versuchen mittlerweile auch Branchen, die bislang auf Festpreise gesetzt haben, Dynamic Pricing zu implementieren. Skigebiete sind ein Beispiel hierfür. Auf Basis eines Online-Experiments mit einer repräsentativen Stichprobe untersucht dieser Beitrag Einflussfaktoren der Akzeptanz von Dynamic Pricing in solchen Branchen.

Suggested Citation

  • Heim, Nina & Müller, Steffen & Grob, Lea, 2019. "Akzeptanz von Dynamic Pricing - Eine Untersuchung am Beispiel von Schweizer Skigebieten," Marketing Review St.Gallen, Universität St.Gallen, Institut für Marketing und Customer Insight, vol. 36(5), pages 40-47.
    • Handle: RePEc:zbw:hsgmrs:276056
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