IDEAS home Printed from https://ideas.repec.org/a/wly/agribz/v14y1998i5p389-402.html
   My bibliography  Save this article

The role of fruit in the Japanese gift market: Situationally defined markets

Author

Listed:
  • Kenneth C. Gehrt

    (College of Agriculture)

  • Soyeon Shim

    (College of Agriculture)

Abstract

This research demonstrates the importance of situational influence on Japanese fruit consumption by delineating a situationally defined market structure for a broadly defined array of gifts including fruits. This is done by characterizing 18 gifts with respect to pertinent situational factors and clustering the gifts in terms of the similarily of their situational characterizations. Findings reveal four multiproduct gift segments (three involving fruit) including: Low Gravity, Practical, High Luxury, and Moderate Luxury. The questionnaire, developed on the basis of a focus group interview conducted in Tokyo, yielded 785 responses from housewives residing in seven metropolitan areas. © 1998 John Wiley & Sons, Inc.

Suggested Citation

  • Kenneth C. Gehrt & Soyeon Shim, 1998. "The role of fruit in the Japanese gift market: Situationally defined markets," Agribusiness, John Wiley & Sons, Ltd., vol. 14(5), pages 389-402.
    • Handle: RePEc:wly:agribz:v:14:y:1998:i:5:p:389-402
    DOI: 10.1002/(SICI)1520-6297(199809/10)14:5<389::AID-AGR5>3.0.CO;2-O
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    References listed on IDEAS

    as
    1. Paul Riethmuller, 1994. "Where do Japanese consumers buy their food?," Agribusiness, John Wiley & Sons, Ltd., vol. 10(2), pages 131-143.
    2. Jonq-Ying Lee, 1994. "Fresh fruit consumption in Japan," Agribusiness, John Wiley & Sons, Ltd., vol. 10(6), pages 513-520.
    3. Vicki A. McCracken & Kenneth L. Casavant & David C. Miller, 1989. "Export demand for high-value products-A case study of sweet cherries in Japan," Agribusiness, John Wiley & Sons, Ltd., vol. 5(1), pages 1-8.
    4. Jonq-Ying Lee & James L. Seale & Pattana A. Jierwiriyapant, 1990. "Do trade agreements help US exports? A study of the Japanese citrus industry," Agribusiness, John Wiley & Sons, Ltd., vol. 6(5), pages 505-514.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Kenneth C. Gehrt & Soyeon Shim, 1999. "The magnitude and nature of situational influence on Japanese snacking: The role of fruit," Agribusiness, John Wiley & Sons, Ltd., vol. 15(1), pages 119-136.
    2. Nzaku, Kilungu & Houston, Jack E. & Fonsah, Esendugue Greg, 2012. "A Dynamic Application of the AIDS Model to Import Demand for Tropical Fresh Fruits in the USA," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126721, International Association of Agricultural Economists.
    3. Baldwin, Katherine L. & Jones, Keithly G., 2012. "U.S. Citrus Import Demand: Seasonality and Substitution," 2012 Annual Meeting, February 4-7, 2012, Birmingham, Alabama 119741, Southern Agricultural Economics Association.
    4. Krause, Joyce Hall & Dooley, Frank J. & Wilson, William W., 1995. "Global Import Demand for Value-Added Wheat Products," Agricultural Economics Reports 23283, North Dakota State University, Department of Agribusiness and Applied Economics.
    5. Heng, Yan & House, Lisa A., 2017. "Do U.S. Suppliers Benefit from South Korea-U.S. Free Trade Agreement? The Case of Orange Juice," 2017 Annual Meeting, July 30-August 1, Chicago, Illinois 258396, Agricultural and Applied Economics Association.
    6. Andayani, Sri R.M. & Tilley, Daniel S., 1997. "Demand And Competition Among Supply Sources: The Indonesian Fruit Import Market," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 29(2), pages 1-11, December.
    7. Sparks, Amy L., 1994. "Pear Import Demand: Three Markets for U.S. Fresh Pears," Agricultural Economic Reports 308283, United States Department of Agriculture, Economic Research Service.
    8. Schmitz, Troy G. & Seale, James L., Jr., 2002. "Import Demand For Disaggregated Fresh Fruits In Japan," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 34(3), pages 1-18, December.
    9. Washington, Andrew A. & Kilmer, Richard L., 2002. "The Production Theory Approach to Import Demand Analysis: A Comparison of the Rotterdam Model and the Differential Production Approach," Journal of Agricultural and Applied Economics, Cambridge University Press, vol. 34(3), pages 431-443, December.
    10. Richards, Timothy J. & Gao, Xiaoming & Patterson, Paul M., 1999. "Advertising And Retail Promotion Of Washington Apples: A Structural Latent Variable Approach To Promotion Evaluation," Journal of Agricultural and Applied Economics, Southern Agricultural Economics Association, vol. 31(1), pages 1-14, April.
    11. Krause, Joyce Hall & Wilson, William W. & Dooley, Frank J., 1994. "The Impact of Tariffs on U.S. Exports of Value-Added Wheat Products," Agricultural Economics Reports 23311, North Dakota State University, Department of Agribusiness and Applied Economics.
    12. Seale, James L., Jr. & Sparks, Amy L. & Buxton, Boyd M., 1992. "A Rotterdam Application To International Trade In Fresh Apples: A Differential Approach," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 17(1), pages 1-12, July.
    13. Sparks, Amy L., 1991. "Orange Import Demand: Four Markets for U.S. Fresh Oranges," Agricultural Economic Reports 308260, United States Department of Agriculture, Economic Research Service.
    14. Nayga, Rodolfo M., Jr. & Riethmuller, Paul C., 1995. "Recent Developments in Food Retailing in the United States and Australia," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 63(01), pages 1-11, April.
    15. Riethmuller, Paul C., 1994. "Consumer Cooperatives: A Neglected Part of the Japanese Distribution Industry," Review of Marketing and Agricultural Economics, Australian Agricultural and Resource Economics Society, vol. 62(03), pages 1-10, December.
    16. Amy L. Sparks, 1992. "A system-wide approach to import demand for US fresh oranges," Agribusiness, John Wiley & Sons, Ltd., vol. 8(3), pages 253-260.
    17. Florkowski, Wojciech J. & Carew, Richard, 2011. "An Analysis of Price Determination in the Sweet Cherry Markets of British Columbia, Washington, Oregon and California," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114352, European Association of Agricultural Economists.
    18. Sparks, Amy L. & Seale, James L., Jr. & Buxton, Boyd M., 1990. "Apple Import Demand: Four Markets for U.S. Fresh Apples," Agricultural Economic Reports 308148, United States Department of Agriculture, Economic Research Service.
    19. Feleke, Shiferaw T. & Liu, Hongyan, 2005. "Aggregate Demand for Imported Whole Milk in Spain: Implications for the European Union (EU)," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(2), pages 1-9, July.
    20. Seale, James L. Jr. & Zhang, Lisha & Traboulsi, Mohamad R., 2013. "Domestic and Foreign Sources of U.S. Demand for Fresh Vegetables and Fruits," 2013 Annual Meeting, August 4-6, 2013, Washington, D.C. 150769, Agricultural and Applied Economics Association.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wly:agribz:v:14:y:1998:i:5:p:389-402. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.