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The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye

Author

Listed:
  • Mustafa Paksoy H.

    (1 Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye)

  • Durmaz Yakup

    (2 Business Department, Faculty of Economics and Administrative Sciences, Hasan Kalyoncu University, Gaziantep, Turkiye)

  • Dilek Özbezek B.

    (3 Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye)

  • Çopuroğlu Filiz

    (4 Business Department Faculty of Economics and Administrative Sciences, Gaziantep University, Gaziantep, Turkiye)

Abstract

Aim/purpose – The study aims to investigate the role of organizational commitment as a mediator between internal marketing and job performance.

Suggested Citation

  • Mustafa Paksoy H. & Durmaz Yakup & Dilek Özbezek B. & Çopuroğlu Filiz, 2024. "The mediating role of organizational commitment in the relationship between internal marketing and job performance: Application in Turkiye," Journal of Economics and Management, Sciendo, vol. 46(1), pages 111-142, January.
    • Handle: RePEc:vrs:jecman:v:46:y:2024:i:1:p:111-142:n:5
    DOI: 10.22367/jem.2024.46.05
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    More about this item

    Keywords

    internal marketing; organizational commitment; job performance;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M12 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Personnel Management; Executives; Executive Compensation
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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