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Television Broadcast Demand in Markets Without Local Teams

Author

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  • Scott Tainsky
  • Chad D. McEvoy

Abstract

This article uses television ratings from the 2006 and 2007 National Football League (NFL) seasons to estimate viewer demand in large markets without local teams. The factors that are found to be statistically significant and positively related determinants of television ratings are: team quality and age; the closest team in proximity to the market; late-season contests; and having teams such as the Cowboys and Patriots as participants. Concurrent game telecasts and contests involving unevenly matched teams are negatively related to viewership.

Suggested Citation

  • Scott Tainsky & Chad D. McEvoy, 2012. "Television Broadcast Demand in Markets Without Local Teams," Journal of Sports Economics, , vol. 13(3), pages 250-265, June.
    • Handle: RePEc:sae:jospec:v:13:y:2012:i:3:p:250-265
    DOI: 10.1177/1527002511406129
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    References listed on IDEAS

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    Cited by:

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    2. Dominik Schreyer & Benno Torgler, 2018. "On the Role of Race Outcome Uncertainty in the TV Demand for Formula 1 Grands Prix," Journal of Sports Economics, , vol. 19(2), pages 211-229, February.
    3. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty in the English Premier League," Journal of Sports Economics, , vol. 19(5), pages 625-644, June.
    4. Francesco Addesa & Alexander John Bond, 2021. "Determinants of stadium attendance in Italian Serie A: New evidence based on fan expectations," PLOS ONE, Public Library of Science, vol. 16(12), pages 1-18, December.
    5. Babatunde Buraimo & Rob Simmons, 2015. "Uncertainty of Outcome or Star Quality? Television Audience Demand for English Premier League Football," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 22(3), pages 449-469, November.
    6. Thomas Peeters, 2015. "Profit-Maximizing Gate Revenue Sharing In Sports Leagues," Economic Inquiry, Western Economic Association International, vol. 53(2), pages 1275-1291, April.
    7. Tainsky, Scott & Kerwin, Shannon & Xu, Jie & Zhou, Yilun, 2014. "Will the real fans please remain seated? Gender and television ratings for pre-game and game broadcasts," Sport Management Review, Elsevier, vol. 17(2), pages 190-204.
    8. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2018. "Game Outcome Uncertainty and Television Audience Demand: New Evidence from German Football," German Economic Review, Verein für Socialpolitik, vol. 19(2), pages 140-161, May.
    9. Dominik Schreyer & Sascha L. Schmidt & Benno Torgler, 2017. "Game Outcome Uncertainty and the Demand for International Football Games: Evidence From the German TV Market," Journal of Media Economics, Taylor & Francis Journals, vol. 30(1), pages 31-45, January.
    10. Mara Konjer & Henk Erik Meier & Katrin Wedeking, 2017. "Consumer Demand for Telecasts of Tennis Matches in Germany," Journal of Sports Economics, , vol. 18(4), pages 351-375, May.
    11. Catherine C. Gropper & Benjamin C. Anderson, 2018. "Sellout, Blackout, or Get Out," Journal of Sports Economics, , vol. 19(3), pages 332-370, April.
    12. Rodney Paul & Andrew Weinbach, 2013. "Uncertainty Of Outcome And Television Ratings For The Nhl And Mls," Journal of Prediction Markets, University of Buckingham Press, vol. 7(1), pages 53-65.
    13. Brian M. Mills & Mark S. Rosentraub, 2014. "The National Hockey League and Cross-Border Fandom," Journal of Sports Economics, , vol. 15(5), pages 497-518, October.
    14. Isabel Artero & Eduardo Bandrés, 2018. "The Broadcasting Demand for the Spanish National Soccer Team," Journal of Sports Economics, , vol. 19(7), pages 934-959, October.
    15. Raul Caruso & Francesco Addesa & Marco Di Domizio, 2019. "The Determinants of the TV Demand for Soccer: Empirical Evidence on Italian Serie A for the Period 2008-2015," Journal of Sports Economics, , vol. 20(1), pages 25-49, January.
    16. Uribe, Rodrigo & Buzeta, Cristian & Manzur, Enrique & Alvarez, Isabel, 2021. "Determinants of football TV audience: The straight and ancillary effects of the presence of the local team on the FIFA world cup," Journal of Business Research, Elsevier, vol. 127(C), pages 454-463.
    17. Alan D. Smith & Steve R. Clinton, 2016. "Exploring Factors that Lead to People Watching Professional Soccer on Television," Journal of Electronic Commerce in Organizations (JECO), IGI Global, vol. 14(4), pages 66-95, October.
    18. Steven Salaga & Scott Tainsky, 2015. "The Effects of Outcome Uncertainty, Scoring, and Pregame Expectations on Nielsen Ratings for Bowl Championship Series Games," Journal of Sports Economics, , vol. 16(5), pages 439-459, June.
    19. Yan Feng & Jinbao Wang & Yeujun Yoon, 2020. "Online Webcast Demand vs. Offline Spectating Channel Demand (Stadium and TV) in the Professional Sports League," Sustainability, MDPI, vol. 12(23), pages 1-18, November.
    20. Scott Tainsky & Jie Xu & Yilun Zhou, 2014. "Qualifying the Game Uncertainty Effect," Journal of Sports Economics, , vol. 15(3), pages 219-236, June.
    21. Alexander John Bond & Francesco Addesa, 2020. "Competitive Intensity, Fans’ Expectations, and Match-Day Tickets Sold in the Italian Football Serie A, 2012-2015," Journal of Sports Economics, , vol. 21(1), pages 20-43, January.
    22. Brown, Katie M. & Salaga, Steven, 2018. "NCAA football television viewership: Product quality and consumer preference relative to market expectations," Sport Management Review, Elsevier, vol. 21(4), pages 377-390.
    23. Grimshaw Scott D. & Sabin R. Paul & Willes Keith M., 2013. "Analysis of the NCAA Men’s Final Four TV audience," Journal of Quantitative Analysis in Sports, De Gruyter, vol. 9(2), pages 115-126, June.
    24. Iuliia Naidenova & Petr Parshakov & Sofiia Paklina, 2020. "Determinants of Football Fans’ Happiness: Evidence from Facial Emotion Recognition," Journal of Happiness Studies, Springer, vol. 21(3), pages 1103-1116, March.

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    21. repec:lan:wpaper:3604 is not listed on IDEAS
    22. repec:lan:wpaper:3710 is not listed on IDEAS
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