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The Role of Organizational Trust and JOY in Organization’s Strategic Behaviour

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  • Majdi A. Quttainah

Abstract

The concepts of Organizational Trust (OT) and JOY have changed substantially both denotatively and conceptually over the span of past years. This article reveals the insights, understands and explores the conundrum of OT and JOY. The study involves breaking down the transient sentiment of JOY and traces the impact it shares on OT. We endeavour to break down applicable arbiters and arbitrators that may impact JOY and association trust. It is found that consumers trust less without JOY and buy less without OT. This implies that retailers should put in a constant effort into JOY, which would lead to clear market understanding of their customers demand and taste. Along these lines, the connection among Organization Trust and JOY can be described as commonly affecting a consumer’s feelings and experiences by focusing on the positive and negative events. The use of a survey method handles the moderating impact of OT on repurchase intentions of customers. Early exists of customers direct an impact on repurchasing adversely.

Suggested Citation

  • Majdi A. Quttainah, 2020. "The Role of Organizational Trust and JOY in Organization’s Strategic Behaviour," FIIB Business Review, , vol. 9(1), pages 42-54, March.
    • Handle: RePEc:sae:fbbsrw:v:9:y:2020:i:1:p:42-54
    DOI: 10.1177/2319714519872855
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