Demographic Targeting of Internet Advertising
[Demografické cílení internetové reklamy]
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DOI: 10.18267/j.aip.42
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References listed on IDEAS
- Radek Tahal, 2014. "Loyalty Programs in E-commerce and their Perception by the Young Adult Internet Population," Central European Business Review, Prague University of Economics and Business, vol. 2014(2), pages 7-13.
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- Dirk Bergemann & Alessandro Bonatti, 2011. "Targeting in advertising markets: implications for offline versus online media," RAND Journal of Economics, RAND Corporation, vol. 42(3), pages 417-443, September.
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Keywords
Internet Advertising; Ad Targeting; Demographic Targeting; Internet Users; Gender and Age; Internetová reklama; cílení reklamy; demografické cílení; uživatelé internetu; pohlaví a věk;All these keywords.
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