Who are publics in public diplomacy? Proposing a taxonomy of foreign publics as an intersection between symbolic environment and behavioral experiences
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DOI: 10.1057/s41254-018-0104-z
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References listed on IDEAS
- Angelo Giraldi & Ludovica Cesareo, 2017. "Film marketing opportunities for the well-known tourist destination," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 13(2), pages 107-118, May.
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- Spagnolo, Giancarlo & Lippert, Steffen, 2005. "Networks of Relations and Social Capital," CEPR Discussion Papers 5078, C.E.P.R. Discussion Papers.
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Cited by:
- Kelly Vibber & Alessandro Lovari, 2022. "The overlooked public: examining citizens’ perceptions of and perceived role in hosting mega-events," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 18(2), pages 156-168, June.
- Biyun Zhu, 2023. "Tool selection for public diplomacy flagships: toward an adaptive model," Place Branding and Public Diplomacy, Palgrave Macmillan, vol. 19(1), pages 42-53, March.
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Keywords
Foreign publics; Public diplomacy; Public segmentation; Relationship; Strategic publics;All these keywords.
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