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Politics, entertainment and business: a multisided model of media

Author

Listed:
  • Alejandro Castañeda

    (Colegio de México)

  • César Martinelli

    (George Mason University)

Abstract

We offer a model of media as a multisided platform, providing entertainment and news to viewers, commercial opportunities to advertisers, and political influence to politicians, thanks to the presence of influenceable voters among the media audience. We characterize a political economic equilibrium, determining simultaneously media choices and politicians’ electoral positions. We show that as the value of political influence increases, the media transitions from catering to commercial advertisers to selling political influence, resulting in policy choices that hurt influenceable voters.

Suggested Citation

  • Alejandro Castañeda & César Martinelli, 2018. "Politics, entertainment and business: a multisided model of media," Public Choice, Springer, vol. 174(3), pages 239-256, March.
    • Handle: RePEc:kap:pubcho:v:174:y:2018:i:3:d:10.1007_s11127-017-0496-y
    DOI: 10.1007/s11127-017-0496-y
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    References listed on IDEAS

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    Cited by:

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    3. Fabio Motoki & Valdemar Pinho Neto & Victor Rodrigues, 2024. "More human than human: measuring ChatGPT political bias," Public Choice, Springer, vol. 198(1), pages 3-23, January.

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