We develop a model in which profits of media firms depend on their audience ratings, and maximizing profits may involve catering to a partisan audience by suppressing information that the partisan audience does not like hearing. While voters are rational, understand the nature of the news suppression bias and update appropriately, important information is lost through bias and can lead to electoral mistakes. We characterize those conditions that give rise to electoral mistakes, showing that heightened political polarization and asymmetric distributions of voter ideologies make electoral mistakes more likely. Even if the median ideology is a centrist and centrist voters gain access to unbiased news, media bias can generate excessive "cross-over" voting, which, in turn, can lead to the election of the wrong candidate.
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References listed on IDEAS Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
Jeffrey Milyo & Tim Groseclose, 2005.
"A Measure of Media Bias,"
Working Papers
0501, Department of Economics, University of Missouri, revised 25 Aug 2005.
[Downloadable!]
Sendhil Mullainathan & Andrei Shleifer, 2005.
"The Market for News,"
American Economic Review,
American Economic Association, vol. 95(4), pages 1031-1053, September.
[Downloadable!]
Matthew Gentzkow & Jesse Shapiro, 2005.
"Media Bias and Reputation,"
NBER Working Papers
11664, National Bureau of Economic Research, Inc.
[Downloadable!] (restricted)
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