Corporate social responsibility can improve firms' ability to recruit highly motivated employees. This can secure socially responsible firms' survival even in a highly competitive environment. We show that if both socially responsible (green) and non-responsible (brown) firms exist in equilibrium, workers with high moral motivation, who shirk less than others, will self-select into the green firms. If unobservable effort is sufficiently important for firm productivity, this can drive every brown firm out of business--even in the case where many workers have no moral motivation whatsoever.
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Volume (Year): 30 (2008) Issue (Month): 4 (December) Pages: 509-526 Download reference. The following formats are available: HTML
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