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Unveiling consumer preferences in automotive reviews through aspect-based opinion generation

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  • Liu, Yang
  • Shi, Jiale
  • Huang, Fei
  • Hou, Jingrui
  • Zhang, Chengzhi

Abstract

Unveiling consumer preferences in online reviews is receiving increasing attention. While most existing approaches for consumer preferences have achieved significant improvements, fine-grained sentiment is rarely considered. Fine-grained sentiment analysis involves several essential tasks, such as aspect-opinion recognition, and sentiment orientation analysis. However, existing methods cannot effectively generate an opinion pair, especially when dealing with Chinese automotive reviews. In this paper, we propose a joint course- and fine-grained sentiment analysis of preferences, a new framework for opinion pair generation using graph neural networks (GCN), which optimizes model performance based on aspect-wise sentiment information, as well as our experiments on the course- and fine-grained tasks. Our graph-based multi-grained convolution (CMGC) model outperforms all baselines by at least 1% accuracy in coarse-grained tasks. The results in the fine-grained task are significantly better than the baseline, surpassing the previous state-of-the-art by 1.33% and 3.88% in R and R@1, respectively. Our results can effectively reveal consumer preferences from automotive reviews, which provides business managers with specific marketing strategies.

Suggested Citation

  • Liu, Yang & Shi, Jiale & Huang, Fei & Hou, Jingrui & Zhang, Chengzhi, 2024. "Unveiling consumer preferences in automotive reviews through aspect-based opinion generation," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    • Handle: RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003569
    DOI: 10.1016/j.jretconser.2023.103605
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    References listed on IDEAS

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