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Bayesian network classifiers for identifying the slope of the customer lifecycle of long-life customers

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Author Info
Baesens, Bart
Verstraeten, Geert
Van den Poel, Dirk
Egmont-Petersen, Michael
Van Kenhove, Patrick
Vanthienen, Jan

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Abstract

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File URL: http://www.sciencedirect.com/science/article/B6VCT-487666G-7/2/32050a0b49bbacd6e92777fad38d7a99
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Publisher Info
Article provided by Elsevier in its journal European Journal of Operational Research.

Volume (Year): 156 (2004)
Issue (Month): 2 (July)
Pages: 508-523
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Handle: RePEc:eee:ejores:v:156:y:2004:i:2:p:508-523

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  1. B. Larivière & D. Van Den Poel, 2004. "Predicting Customer Retention and Profitability by Using Random Forests and Regression Forests Techniques," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/282, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
  2. B. Larivière & D. Van Den Poel, 2004. "Investigating the role of product features in preventing customer churn, by using survival analysis and choice modeling: The case of financial services," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 04/223, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
  3. A. Prinzie & D. Van Den Poel, 2005. "Incorporating sequential information into traditional classification models by using an element/position- sensitive SAM," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 05/292, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
  4. W.R Buckinx & D. Van Den Poel, 2003. "Predicting Online Purchasing Behavior," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/195, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
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  5. J.-J. Jonker & N. Piersma & D. Van Den Poel, 2003. "Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 03/214, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
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