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Evaluation of formality and informality of the learning context: The case of online training courses about tourism destinations

Author

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  • Adukaite Asta
  • Cantoni Lorenzo
  • Kalbaska Nadzeya

    (Università della Svizzera italiana – USI, Faculty of Communication Sciences, Via Giuseppe Buffi 13, CH-6900 Lugano)

Abstract

Destination Management Organizations recently have started to use Information Communication Technologies for educational purposes: to train and educate travel agents, travel consultants, and tour operators in order for them to sell a specific destination and its attractions in a better way. The paper addresses the formal and informal learning perspectives and, firstly aims to map current eLearning courses about tourism destinations according to formal or informal learning experiences they offer. Secondly, perceptions on the learning experience of travel agents who attended an eLearning course offered by a Swiss regional destination are presented. Considering the produced courseware, such courses may be considered as formal learning, because contents are strictly designed and structured, and usually a final test/certificate is foreseen. However, when it comes to the demand side - i.e. the actual learning experience of travel agents - various informal learning practices and features are identified, such as spontaneity of the decision to take the course or location and timing of course attendance. The findings of this study contribute to an enhanced understanding of formal and informal learning aspects in the process of knowledge construction about tourism destinations for travel and tourism professionals.

Suggested Citation

  • Adukaite Asta & Cantoni Lorenzo & Kalbaska Nadzeya, 2016. "Evaluation of formality and informality of the learning context: The case of online training courses about tourism destinations," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 8(1), pages 95-110, May.
    • Handle: RePEc:bpj:touwis:v:8:y:2016:i:1:p:95-110:n:7
    DOI: 10.1515/tw-2016-0007
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    References listed on IDEAS

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    2. Unknown, 2001. "General Discussion," Proceedings of the 6th Agricultural and Food Policy Systems Information Workshop, 2000: Trade Liberalization Under NAFTA: Report Card on Agriculture 16839, Farm Foundation, Agricultural and Food Policy Systems Information Workshops.
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