IDEAS home Printed from https://ideas.repec.org/a/bla/bstrat/v33y2024i2p307-334.html
   My bibliography  Save this article

The imperative of communication signals in boosting business strategies of the bioplastic packaging industry

Author

Listed:
  • M. Lahandi Baskoro
  • Benny Tjahjono
  • Macarena Beltran
  • Anna Bogush
  • Yichuan Wang

Abstract

Despite the rapid growth of sustainable innovations in bioplastics for packaging industries, their diffusion into established markets has so far been hampered by ambiguous and asymmetrical communication between bioplastics producers and consumers (both businesses and end consumers), particularly related to bioplastics materials and their waste disposal procedures. This study looks into the communication processes, identifies barriers and investigates business strategies that can be adopted by bioplastic packaging industries to influence consumer adoption and proper disposal behaviour of bioplastic packaging. Based on a systematic review of 68 journal articles and guided by the signalling theory, the study found that connections with various signallers at the end‐of‐life of bioplastic packaging materials are required beyond the purview of the industrial sectors utilising the packaging. The paper proposes a conceptual framework incorporating new signal constructs specific to consumer‐facing sustainable innovation. The framework extends the signalling theory to be used as part of the bioplastic packaging industry's business strategy. The paper also emphasises the importance of altering the communication mechanisms in order to boost bioplastics industrial practices, which will subsequently contribute to the reduction of the detrimental impacts of fossil‐based plastics on the environment.

Suggested Citation

  • M. Lahandi Baskoro & Benny Tjahjono & Macarena Beltran & Anna Bogush & Yichuan Wang, 2024. "The imperative of communication signals in boosting business strategies of the bioplastic packaging industry," Business Strategy and the Environment, Wiley Blackwell, vol. 33(2), pages 307-334, February.
    • Handle: RePEc:bla:bstrat:v:33:y:2024:i:2:p:307-334
    DOI: 10.1002/bse.3490
    as

    Download full text from publisher

    File URL: https://doi.org/10.1002/bse.3490
    Download Restriction: no
    File URL: https://libkey.io/10.1002/bse.3490?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Carly A. Fletcher & Karolina Niemenoja & Rhiannon Hunt & Jill Adams & Alan Dempsey & Craig E. Banks, 2021. "Addressing Stakeholder Concerns Regarding the Effective Use of Bio-Based and Biodegradable Plastics," Resources, MDPI, vol. 10(10), pages 1-24, September.
    2. Ailie K.Y. Tang & Kee‐hung Lai & T. C. E. Cheng, 2012. "Environmental Governance of Enterprises and their Economic Upshot through Corporate Reputation and Customer Satisfaction," Business Strategy and the Environment, Wiley Blackwell, vol. 21(6), pages 401-411, September.
    3. Ayşe Lisa Allison & Fabiana Lorencatto & Susan Michie & Mark Miodownik, 2021. "Barriers and Enablers to Buying Biodegradable and Compostable Plastic Packaging," Sustainability, MDPI, vol. 13(3), pages 1-15, January.
    4. Alastair Iles, 2008. "Shifting to green chemistry: the need for innovations in sustainability marketing," Business Strategy and the Environment, Wiley Blackwell, vol. 17(8), pages 524-535, December.
    5. Caroline Orset & Nicolas Barret & Aurélien Lemaire, 2017. "How consumers of plastic water bottles are responding to environmental policies?," Post-Print hal-01500900, HAL.
    6. Chipo Mukonza & Ilze Swarts, 2020. "The influence of green marketing strategies on business performance and corporate image in the retail sector," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 838-845, March.
    7. Michael Spence, 2002. "Signaling in Retrospect and the Informational Structure of Markets," American Economic Review, American Economic Association, vol. 92(3), pages 434-459, June.
    8. Jörn Block & Lars Hornuf & Alexandra Moritz, 2018. "Which updates during an equity crowdfunding campaign increase crowd participation?," Small Business Economics, Springer, vol. 50(1), pages 3-27, January.
    9. Fan, Liu & Zhang, Xiaoping & Rai, Laxmisha, 2021. "When should star power and eWOM be responsible for the box office performance? - An empirical study based on signaling theory," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    10. Ansink, Erik & Wijk, Louise & Zuidmeer, Frederiek, 2022. "No clue about bioplastics," Ecological Economics, Elsevier, vol. 191(C).
    11. Jaime Rivera, 2019. "An integral model for the implementation of environmental policy strategy," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 909-920, July.
    12. Kim Hua Tan & W. P. Wong & Leanne Chung, 2016. "Information and Knowledge Leakage in Supply Chain," Information Systems Frontiers, Springer, vol. 18(3), pages 621-638, June.
    13. Iñaki Heras‐Saizarbitoria & Olivier Boiral & Erlantz Allur & María García, 2020. "Communicating environmental management certification: Signaling without signals?," Business Strategy and the Environment, Wiley Blackwell, vol. 29(2), pages 422-431, February.
    14. Wei Li & Weining Li & Veikko Seppänen & Timo Koivumäki, 2023. "Effects of greenwashing on financial performance: Moderation through local environmental regulation and media coverage," Business Strategy and the Environment, Wiley Blackwell, vol. 32(1), pages 820-841, January.
    15. Joon Yong Seo & Debra L. Scammon, 2017. "Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims," Marketing Letters, Springer, vol. 28(3), pages 357-369, September.
    16. Maria V. Zwicker & Cameron Brick & Gert-Jan M. Gruter & Frenk van Harreveld, 2021. "(Not) Doing the Right Things for the Wrong Reasons: An Investigation of Consumer Attitudes, Perceptions, and Willingness to Pay for Bio-Based Plastics," Sustainability, MDPI, vol. 13(12), pages 1-23, June.
    17. Martinho, Graça & Pires, Ana & Portela, Gonçalo & Fonseca, Miguel, 2015. "Factors affecting consumers’ choices concerning sustainable packaging during product purchase and recycling," Resources, Conservation & Recycling, Elsevier, vol. 103(C), pages 58-68.
    18. Andrea Prothero & Ken Peattie & Pierre McDonagh, 1997. "Communicating greener strategies: a study of on‐pack communication," Business Strategy and the Environment, Wiley Blackwell, vol. 6(2), pages 74-82, May.
    19. Seonaidh McDonald & Caroline J. Oates, 2006. "Sustainability: Consumer Perceptions and Marketing Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 15(3), pages 157-170, May.
    20. Michael Spence, 1973. "Job Market Signaling," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 87(3), pages 355-374.
    21. Gheorghe Orzan & Anca Francisca Cruceru & Cristina Teodora Bălăceanu & Raluca-Giorgiana Chivu, 2018. "Consumers’ Behavior Concerning Sustainable Packaging: An Exploratory Study on Romanian Consumers," Sustainability, MDPI, vol. 10(6), pages 1-11, May.
    22. Ranjay Gulati & Monica C. Higgins, 2003. "Which ties matter when? the contingent effects of interorganizational partnerships on IPO success," Strategic Management Journal, Wiley Blackwell, vol. 24(2), pages 127-144, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jascha-Alexander Koch & Michael Siering, 2019. "The recipe of successful crowdfunding campaigns," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(4), pages 661-679, December.
    2. Maurer, Joshua D. & Creek, Steven A. & Allison, Thomas H. & Bendickson, Joshua S. & Sahaym, Arvin, 2023. "Affiliation rhetoric and digital orientation in crowdfunding appeals," Technological Forecasting and Social Change, Elsevier, vol. 190(C).
    3. Christian Fuentes, 2014. "Green Materialities: Marketing and the Socio‐material Construction of Green Products," Business Strategy and the Environment, Wiley Blackwell, vol. 23(2), pages 105-116, February.
    4. Paolo Gubitta & Alessandra Tognazzo & Federica Destro, 2016. "Signaling in academic ventures: the role of technology transfer offices and university funds," The Journal of Technology Transfer, Springer, vol. 41(2), pages 368-393, April.
    5. Hoenig, Daniel & Henkel, Joachim, 2015. "Quality signals? The role of patents, alliances, and team experience in venture capital financing," Research Policy, Elsevier, vol. 44(5), pages 1049-1064.
    6. Ju‐Chun Yen & Tawei Wang & Yu‐Hung Chen, 2021. "Different is better: how unique initial coin offering language in white papers enhances success," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 61(4), pages 5309-5340, December.
    7. Simon Kleinert & Christine Volkmann & Marc Grünhagen, 2020. "Third-party signals in equity crowdfunding: the role of prior financing," Small Business Economics, Springer, vol. 54(1), pages 341-365, January.
    8. Eerdun Taoketao & Taiwen Feng & Yongtao Song & Yu Nie, 2018. "Does sustainability marketing strategy achieve payback profits? A signaling theory perspective," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 25(6), pages 1039-1049, November.
    9. Christian Hopp & Christian Lukas, 2014. "A Signaling Perspective on Partner Selection in Venture Capital Syndicates," Entrepreneurship Theory and Practice, , vol. 38(3), pages 635-670, May.
    10. Peter Seele & Lucia Gatti, 2017. "Greenwashing Revisited: In Search of a Typology and Accusation‐Based Definition Incorporating Legitimacy Strategies," Business Strategy and the Environment, Wiley Blackwell, vol. 26(2), pages 239-252, February.
    11. Donald D. Bergh & Brian L. Connelly & David J. Ketchen Jr & Lu M. Shannon, 2014. "Signalling Theory and Equilibrium in Strategic Management Research: An Assessment and a Research Agenda," Journal of Management Studies, Wiley Blackwell, vol. 51(8), pages 1334-1360, December.
    12. Horner, Sam & Papageorgiadis, Nikolaos & Sofka, Wolfgang & Angelidou, Sofia, 2022. "Standing your ground: Examining the signaling effects of patent litigation in university technology licensing," Research Policy, Elsevier, vol. 51(10).
    13. Simone T. Peinkofer & Yao Henry Jin, 2023. "The impact of order fulfillment information disclosure on consequences of deceptive counterfeits," Production and Operations Management, Production and Operations Management Society, vol. 32(1), pages 237-260, January.
    14. Sofia Johan & Yelin Zhang, 2022. "Investors’ industry preference in equity crowdfunding," The Journal of Technology Transfer, Springer, vol. 47(6), pages 1737-1765, December.
    15. Colombo, Massimo G. & Meoli, Michele & Vismara, Silvio, 2019. "Signaling in science-based IPOs: The combined effect of affiliation with prestigious universities, underwriters, and venture capitalists," Journal of Business Venturing, Elsevier, vol. 34(1), pages 141-177.
    16. Fisch, Christian, 2019. "Initial coin offerings (ICOs) to finance new ventures," Journal of Business Venturing, Elsevier, vol. 34(1), pages 1-22.
    17. Yang, Shu & Kher, Romi & Newbert, Scott L., 2020. "What signals matter for social startups? It depends: The influence of gender role congruity on social impact accelerator selection decisions," Journal of Business Venturing, Elsevier, vol. 35(2).
    18. Julian Bafera & Simon Kleinert, 2023. "Signaling Theory in Entrepreneurship Research: A Systematic Review and Research Agenda," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2419-2464, November.
    19. Christopher Courtney & Supradeep Dutta & Yong Li, 2017. "Resolving Information Asymmetry: Signaling, Endorsement, and Crowdfunding Success," Entrepreneurship Theory and Practice, , vol. 41(2), pages 265-290, March.
    20. Ferdinand Thies & Sören Wallbach & Michael Wessel & Markus Besler & Alexander Benlian, 2022. "Initial coin offerings and the cryptocurrency hype - the moderating role of exogenous and endogenous signals," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1691-1705, September.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:bstrat:v:33:y:2024:i:2:p:307-334. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1099-0836 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.