Effects of customer perceived value, brand experience on brand attachment, brand satisfaction, and word-of-mouth
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Abstract
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DOI: 10.46223/HCMCOUJS.econ.en.13.2.2333.2023
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References listed on IDEAS
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More about this item
Keywords
brand attachment; brand experience; customer perceived value; customer satisfaction; word-of-mouth;All these keywords.
JEL classification:
- M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M39 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Other
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